NEW, FRESH & HOT – PUSH IT UP!
You want comfortable underwear that sits snugly, regardless of whether you’re relaxing or playing sports? Look smooth with our ultra-masculine UP designs! Ranging from simple briefs or boxer shorts through to cheeky and erotic jockstraps or button-free briefs, the UP range has feel-good designs for everybody.
PERFECT SUPPORT & SEXY LOOK
Close-fitting cuts and skimpy yet strong jockstraps provide maximum comfort and a push-up effect. Keeping a man’s private parts perfectly positioned. The result: reliable support, maximum freedom of movement, maximum sex appeal.
PREMIUM SWISS QUALITY
Our men’s underwear is made of high-quality cotton, woven in Switzerland, with extra-wide woven elasticated waistbands and silicon labels. The styles also feature flat seams and fashionable trims in contrasting colors.